Digital Showroom - Training

Learn how to bring your dealership into the 21st century with a digital showroom

These days, if you’re not at the top of Google’s search results, you don’t exist. Having a prominent online presence is essential for the success of any dealership. Our hands-on, in-dealership training course will get you up to speed with the fast-paced world of digital marketing.

Make Google work for you

People no longer drive from dealership to dealership looking for a new car. Instead, they go online, find the vehicle they want, then head over to purchase it. They’ve already made their selection (or at least narrowed down their options) before they ever set foot in your showroom.

It’s obvious you need a strong online presence to survive. But building one isn’t as easy as it sounds. To reel customers in from the internet, you need to have a well-designed website, active social media, expert SEO practices, fresh content – the list goes on and on.

The whole process may seem overwhelming – and without the right help, it is. That’s why we’re here to lend a hand.

At the Center for Performance Improvement, we’ve done the legwork to find what’s required for digital marketing success. Let us share our knowledge with you, through our expert virtual training course. Upon completing the program, you’ll know exactly what it takes to make Google work for you.

Train easily and efficiently- on site!

Most digital marketing courses are generalized – but not ours. One of the key aspects of our program is that it’s made specifically for the automotive industry. We provide the information you need – and nothing you don’t – for incredibly efficient training.

There's no need to leave the store

Plus, like all of our other offerings, this course provides uniquely engaging material and constant support. And when you’re ready to start implementing your digital marketing strategies, we’ll be right there by your side.

Here's a sample of our curriculum:

Tip of the Day: Capture Local Shoppers with the Right Content

Getting customers in the door is the biggest challenge today. After all, more buyers than ever are ready to pull the trigger immediately. Use your online content to capture customers looking for local sales and inventory. For retail purchases including cars, 1 in 3 people want to get the item the same day according to a recent Google Shopping Study.

That’s great news for car dealers, especially those with plenty of inventory. If you can get customers in to find you, there’s an excellent chance it will convert into a sale on the spot. But how do you do that?

Keyword Content

Being found by customers is all about being in the right place. Rather, it’s having your content found – first by Google, then by the customer. That same Google Shopping Study explains that “mobile searches for “near me” have grown over 3X in the past two years”. That’s a massive opportunity for all departments in your store, not just sales.

Your website needs online blogs and articles that include keywords people are searching. Think about how you search online and reflect it in your strategy. Someone trying to find a truck might search “Ford F-150 for sale near me” while a broader search for an eco-friendly shopper could be “fuel efficient cars for sale near Columbus, OH”. It can be tricky to integrate these keywords naturally into blogs, but the reward is outstanding when just one customer finds you that way.

More automotive customers already know what they want and are ready to buy on the spot. It just takes being found.